Last year there was a great deal of excitement when San Francisco was awarded a USL-First Division team. Even better yet, Dmitry Piterman, chairman of Spanish club Deportivo Alavsk, was announced as owner, making the California Victory the 'first European owned team to compete in any level of the United Soccer Leagues.'
However, this past July, Piterman sold his interest in Deportivo Alavsk and the new owners are not that interested in keeping their American outlet.
Thus enters the California Victory Supporters Association who is trying to keep their team in San Francisco. Their goal, raise $2 million dollars via the sale of 20,000 shares for $100 each, thus making the Victory the first ever fan-owned pro soccer team in the US.
So what are the reasons to think this might work?
1) The Victory will be on sale for cheap (maybe as cheap as $1)Convinced yet or at least a little curious? If so, you can find more at Save the Victory. Having a team owned by the fans would be a very fun turn for the sport.
2) Huge fan-base because of huge owner base. The merchandise, sponsorship and shirt sponsorship will be good.
3) Media coverage because of this novel idea of ownership.
4) With the right marketing, the team can average 3000-4000 to break even.
5) Soccer fans around San Francisco would be more involved if they also own part this team.
6) Kezar stadium (10,000 capacity) is great for soccer
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[Source: My Soccer Blog]
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